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Preventive "Couple Therapy" for Co-Founders

The #1 hack for startups?
A great co-founder partnership!

The press labels it co-founder couple therapy. For VCs see it as an easy hedge against their top risk.
Our founders? They call a regular ZEAL SESSION simply a no-brainer.

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The new standard operating practice for venture-backed companies

Discover why Zeal Sessions became a quarterly routine for so many co-founders and VCs encourage them to work with us.

Start now, when everything is going great

Our first startup failed within months from founder conflict—we barely knew each other. Now, in my new venture, regular Zeal Sessions keep us aligned and thriving from day 1.

Dario Wahl

We recommend it wholeheartedly

It made us better leaders by helping us understand each others perspectives. It brought hidden misalignments to light.

Lukas & Omar from Gyde

By far the smallest but best investment

Investing in Zeal Sessions is investing in our startups future. Our partnership is what the whole team relies on. It works so good, we're now sending our whole leadership team.

Lukas Bieder

We recommend it wholeheartedly

It made us better leaders by helping us understand each others perspectives. It brought hidden misalignments to light.

Lukas & Omar from Gyde

By far the smallest but best investment

Investing in Zeal Sessions is investing in our startups future. Our partnership is what the whole team relies on. It works so good, we're now sending our whole leadership team.

Lukas Bieder

Start now, when everything is going great

Our first startup failed within months from founder conflict—we barely knew each other. Now, in my new venture, regular Zeal Sessions keep us aligned and thriving from day 1.

Dario Wahl

Essential for hard conversations, and beyond

We used Zeal to discuss a co-founders potential exit. Now we do regular Zeal Sessions because we learned it helps not only in special situations.

Peter Weinmann

Critical for tough periods of startup life

Milena guided us through tough decisions about restructuring and team roles. We had differing opinions on VSOP and employee incentives.

Benedikt Wasch

We only invest in teams that are open for coaching

Founder misalignment is the top reason early-stage startups fail. That’s why we encourage investors to recommend their founders mediation. It is a proactive step to de-risk investments.

Tim & Adrian from Mätch VC

Essential for hard conversations, and beyond

We used Zeal to discuss a co-founders potential exit. Now we do regular Zeal Sessions because we learned it helps not only in special situations.

Peter Weinmann

Critical for tough periods of startup life

Milena guided us through tough decisions about restructuring and team roles. We had differing opinions on VSOP and employee incentives.

Benedikt Wasch

We only invest in teams that are open for coaching

Founder misalignment is the top reason early-stage startups fail. That’s why we encourage investors to recommend their founders mediation. It is a proactive step to de-risk investments.

Tim & Adrian from Mätch VC

a five yellow stars

The new standard operating practice for venture-backed companies

Discover below why Zeal Sessions became a routine for so many co-founders.

Start now, when everything is going great

Our first startup failed within months from founder conflict—we barely knew each other. Now, in my new venture, regular Zeal Sessions keep us aligned and thriving from day 1.

Dario Wahl

We only invest in teams that are open for coaching

Founder misalignment is the top reason early-stage startups fail. That’s why we encourage investors to recommend their founders mediation. It is a proactive step to de-risk investments.

Tim & Adrian from Mätch VC

Essential for hard conversations, and beyond

We used Zeal to discuss a co-founders potential exit. Now we do regular Zeal Sessions because we learned it helps not only in special situations.

Peter Weinmann

We recommend it wholeheartedly

It made us better leaders by helping us understand each others perspectives. It brought hidden misalignments to light.

Lukas & Omar from Gyde

By far the smallest but best investment

Investing in Zeal Sessions is investing in our startups future. Our partnership is what the whole team relies on. It works so good, we're now sending our whole leadership team.

Lukas Bieder

Start now, when everything is going great

Our first startup failed within months from founder conflict—we barely knew each other. Now, in my new venture, regular Zeal Sessions keep us aligned and thriving from day 1.

Dario Wahl

The Hard Thing About Hard Things:While VCs obsess over thousand-page agreements to cover every contingency, the co-founder relationship remains the Achilles’ heel of startups.

4K+
two photos of a woman, one with a shaved head
... founders broke up in 2024 💔

Zeal Sessions: Preventive "Couple Therapy" for Co-Founders

 What is it? An open quarterly conversation known as Zeal Session! Just you as co-founders together with one of our dedicated people experts. The Zeal Framework will guide the conversation. We developed it together with experienced founders, investors and mediators. For founders from Pre-Seed to Series B and sometimes even beyond.

What is it NOT? Coaching! Instead of an ongoing, rigid engagement, it’s a sharp, structured, founder-focused conversation that happens just 2-4 times a year. It’s designed to fit into your startup’s fast-moving reality, giving you exactly what you need: clarity, alignment, and actionable insights—without the fluff. This is not about someone coaching you from the sidelines charing thousands of Euros. This is about founders getting real with each other and then go back to work, aligned.

01

Exploration call

Book a call and we’ll explore if Zeal makes sense for you. You can join with your co-founder or alone.

We mainly work with VC backed companies but make exceptions.

02

Kick-off

We’ll have an individual 30-minute call with each co-founder in your team.
Afterwards we speak jointly for 90 minutes. In person if possible, but Zoom usually works too.

03

Ongoing

Depending on what we agree upon during the Kick-Off we’ll speak again. Anything from once a year to once a month is possible.  That is your call and we can adjust at any time!

Power up your co-founder partnership today 👍

VCs love their founders, that is why they partner with us!

Investors know that a startup’s success depends on more than just great ideas—it hinges on the strength of the founding team. That’s why they trust Zeal. You might only meet with us a few times a year, but still, we could be one of your most crucial partners. Your journey with your co-founder is a marathon, and how well you perform together determines your success. Data shows that team issues are a leading cause of startup failure. That’s why VCs encourage their founders to have regular sessions with Zeal—not because something is wrong, but to stay ahead, just in case.

Personalized AI Coaching

Easily Track 
Your Daily Habits

Easily monitor your habits like exercise, hydration, sleep, and more. 
Get an overview of how consistent you are and where you can improve.

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Chat between AI and user

Get Tailored 
Advice from AI

Track your exercise, hydration, and sleep. See your progress and discover areas to improve.

All Your Habits
in One Place

Track every habit you care about, whether it's reading, exercising, or staying hydrated.

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Save and Track your Topics

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Habbits time line

VCs love their founders, that is why they partner with us!

Personalized AI Coaching

Easily Track 
Your Daily Habits

Easily monitor your habits like exercise, hydration, sleep, and more. 
Get an overview of how consistent you are and where you can improve.

Phone with Webflow app template on screens
A 3D model of a woman wearing glasses.
Chat between AI and user

Get Tailored 
Advice from AI

Track your exercise, hydration, and sleep. See your progress and discover areas to improve.

All Your Habits
in One Place

Track every habit you care about, whether it's reading, exercising, or staying hydrated.

app icons

Save and Track your Topics

Lorem ipsum dolor sit amet consectetur. Felis tortor blandit purus sit integer eu eget ornare. Aliquam turpis et at purus. Et massa neque blandit suspendisse aliquam et.

Habbits time line

A diverse team of founders, operators and investors

Certified mediators with backgrounds in tech and startups will work with you—they understand the unique challenges founders of ultra-fast-growing companies face. In some sessions, we bring in VCs and seasoned founders who’ve been there and done that—founders who’ve scaled companies just like yours.

Founder and CEO

Worked in VC-backed companies and held leadership positions in Tech. Licensed Mediator since 2022. Founded Zeal in 2024 to focus on supporting high-growth teams.

Mediator

Years of experience in the trenches! From Berlin to Silicon Valley, Alina has seen it all—as an investor and in leadership roles across various companies.

Marketing and VC-Guy

As an investor, he was thrilled by the approach. Now, he’s helping to bootstrap Zeal and spread the word so more startups and investors succeed.

Join us!

Mediator + You understand the unique challenges faced by VC-backed startups? Apply!

Founders

Sometimes we'll add founders to Zeal Sessions when it makes sense. People who’ve scaled and faced the same challenges you do—here to help you navigate your journey.

Lawyers

If the result of a Zeal Session is that you'll need a (new) contract: Our network of legal experts guide you through the legal complexities of partnerships, VSOP, departures, ...

Shrinks

Just in case you'll ever need it: Our therapists understand the unique pressures of startup life—ready to help you build resilience for the road ahead.

Co-founder 'couple therapy' is already making headlines 🗞️

Leading publications are already exploring the impact of co-founder partnership frameworks on startup success. See why our approach is becoming a must-have for founders everywhere.

You're a Journalist who also wants to cover how Zeal helps founders build stronger partnerships, prevent conflicts, and navigate the challenges of scaling? Contact us.

TechCrunch. November 25, 2019

Under the stress of company building, all co-founders fall into unhealthy patterns. Here are three pitfalls that co-founder therapy has taught me to avoid ...

Sifted. January 26, 2024

"But there’s also a relief that comes after it,” she adds; “the elephant is in the room, and we're discussing the elephant.” The sessions even highlighted unexpected ways to streamline the startup ...

Wired. August 4, 2021

Noam Wasserman, who spoke to thousands of founders when writing his 2012 book The Founder's Dilemmas, estimated at the time that 65 percent of startups fail because of cofounder conflict ...

Business Insider. April 18, 2024

It can end up being one of the most common issues founders face. It can bleed into how a duo navigates other conflicts, such as whether to fire an employee or how they split responsibilities and time off ...

Frequently asked questions

Find answers to common questions about our ZEAL SESSIONS

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Do you offer sessions in English and German?

Yes, we do. While our website is in English, most of our team members are native German speakers who are fluent in English, thanks to years of living and working abroad. We adapt seamlessly to your preferred language—be it German, English, or a mix of both.

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What is Zeal’s proactive approach to co-founder relationships?

A simple, straightforward conversation guided by Zeal—because even great partnerships benefit from staying aligned and avoiding misunderstandings. Think of it as a proactive way to keep things smooth, so you’ll always can give your best together and never ever need a lawyer.

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What if it’s too late for a preventative approach—can we still come to Zeal?

Our mission is to help co-founders avoid issues from the very beginning, but we understand founders are optimists and don’t always think about prevention: So yes, you can still come to Zeal. Whether it’s navigating tough conversations around roles, equity splits, or even the potential departure of a co-founder, we’ll help ensure the dialogue is productive and aligned with your company’s long-term success.

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Can Zeal help in situations that are about to get legal—like board tensions, cap table restructuring, or a co-founder’s departure?

Yes, we can support, but it’s not our primary focus. Zeal specializes in facilitating constructive conversations and aligning key stakeholders to navigate these challenging moments. If the situation involves legal complexities, like drafting agreements or restructuring, we can connect you with our network of trusted legal experts. Our goal is to help maintain alignment and keep the focus on the company’s long-term success.

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Do you also work with startups that have management teams?

We value your input! Feel free to reach out to our support team or use the feedback form in the app to share your thoughts and suggestions.

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Is Zeal suitable for all companies, or only venture-backed startups?

Zeal is designed for the unique challenges of startups, especially those in high-growth, venture-backed environments. We speak your language, understand the pressures of scaling, and have a deep network to help navigate the specific issues startups face—whether it’s co-founder dynamics, cap table complexities, or aligning leadership priorities. While our expertise lies in the startup world, we occasionally collaborate with other businesses if their needs align with our skill set.

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Why Zeal?

Because Founders Deserve Mediators Who Speak Their Language.
You wouldn’t pick a lawyer who’s never seen a term sheet, so why settle for mediators who don’t know terms like vesting or cap table? Lawyers bring expertise but can make things feel adversarial, and therapists? Let’s just say their vibe is often the opposite of the fast-paced, solutions-driven founder mentality. At Zeal, we’ve been in the trenches of venture-backed startups. We understand the stakes, speak your language, and know how to guide tough conversations without slowing you down. We didn’t find anyone offering this kind of expertise, so we built Zeal. If you’re a mediator and believe you can bridge this gap too, reach out—we’d love to hear from you.

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I’m not sure my co-founder is open to this. Can I have a session alone to clarify?

Absolutely. Starting with a solo session can be a great way to explore your concerns and clarify what you hope to achieve. We’ll help you think through how to approach your co-founder and frame the value of Zeal in a way that resonates. Sometimes, just starting the conversation is the hardest step—and we’re here to make that easier for you.

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I love your approach but need a mediator for a case outside the business world. Can I book Milena for it?

While we’re flattered by your trust, Zeal is laser-focused on working with startups, and our schedule is packed helping founders navigate their challenges. That said, if it’s for a good cause, there’s a small chance we can make it work—feel free to reach out. If we’re unable to assist directly, we’d be happy to refer you to someone from our trusted network who aligns with your needs.

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I’m an investor and think my startups would benefit from Zeal Sessions. Can we partner?

Sort of. Mediation is arguably the smartest and cheapest insurance against co-founder conflict, and we believe every investor should want their startups to do Zeal Sessions. That said, we prefer to keep things clean—founders pay us directly to ensure we remain neutral and there’s no perception of bias. We’re always happy to chat about how Zeal can fit into your portfolio’s success strategy.

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How do you handle confidentiality?

We get it—founders will often discuss deeply sensitive topics, and the fear of anything leaking to investors, press or team members is real. That’s why confidentiality is at the core of how we operate. What’s discussed during your sessions stays strictly between you and your mediator. We don’t have shared systems or spaces where notes are stored, and not even other members of the Zeal team will have access to session details. Unlike VCs, we’re happy to sign an NDA to ensure your trust.

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How does Zeal’s pricing work?

A whole year of Zeal is probably 50 times cheaper than what you spent on lawyers during your last financing round—and far more effective at preventing costly conflicts 😃. Our pricing adjusts to your stage: for early-stage startups without VC funding, a session costs less than €100 per hour. For Seed-stage companies and beyond, pricing is adjusted to match the value we bring, and in doing so, helps support our pricing for early-stage founders. It’s our way of ensuring impactful, accessible support across the startup lifecycle.

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What’s Zeal’s success rate?

Success in prevention is hard to measure—it’s the prevention paradox: if nothing goes wrong, how do you prove it worked? But founders love it, and if you’ve heard of Zeal, it’s probably from one of them. The best time to come to Zeal is when everything feels perfect—that’s how you keep it that way.

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Where do Zeal Sessions take place?

Zeal Sessions can happen at our office in Aichwald or Stuttgart, and we often are in Berlin, Munich and Hamburg. We’re also open to online sessions, especially for check-ins. One thing we don’t do is meet at the startup’s office—we believe stepping out of the daily workspace creates the right mindset for productive conversations. We almost always have the first conversation online.

Get In Touch 👋

VC interested in partnering with us? Founder who want to learn more? Connect with
us on LinkedIN or fill out the form below.

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